LADAP Grant Application Form Download
CURRENT & COMPLETED PROJECTS
Los Amigos del Arte Popular sponsors the Feria Maestros 2008 – 2014
How does this LADAP grant support LADAP’s mission to promote awareness, knowledge, and love of folk art?
LADAP’s donation enlightens people about the tenuous hold Mexican folk artists currently have on their traditional ways of life. The Feria’s goals include giving the artist a venue to sell their work with no middleman mark-ups. Because the artist pays nothing to attend, prices are the same as if you were buying direct from their homes.
The Feria also attempts to forge long-lasting bonds between artists and their buyers. Because artists generally live in very rural parts of the country, personal relationships between artists and buyers are difficult to form. By demonstrating and explaining how they work, collectors can appreciate the exceptional skill that it takes to produce this handmade work.
The Feria also considers part of their mission to educate the public. In this era of throwaway, machine-made items, educating buyers about the value of handcrafted art has become an important component of true appreciation.
Areas of publicity LADAP is included in are:
• Feria Brochure: LADAP’s logo is in the Feria brochure along with other sponsors.
• Press releases: The Feria’s press list is 46 pages long. It includes Mexican newspapers, US newspapers, museums, website calendars, radio stations, other folk art groups, an international group of collectors and interested buyers, as well as internet sites that focus on Mexican folk art and tourism. All press releases reference our patrons and sponsors.
• Local media special coverage: The Feria has a dedicated relationship with The Lake Chapala Review, a local newspaper that gives the October cover of the publication to the Feria each year. It also develops a tear-out section designed exclusively for Feria-goers.
• Website: The Feria website links to LADAP and vice-versa. There is also a Sponsor web page that gives information about LADAP’s participation.
• Sponsor Board: At the Feria, there is a special Sponsor board with logos and names of all who have donated to the Feria.
How does LADAP’s support benefit the Feria?
Funds offset the cost of one of the projects shown above. The only money the Feria takes in comes from admission fees and donations. If the Feria is to continue growing and attracting more and more buyers from outside Mexico (gallery owners, museum buyers, collectors, etc.), projects such as this are vital. There can never be enough advertising.
REPORT ON LADAP-SUPPORTED COMPUTER CLASSES
In coordination with the annual three-month sequence (January-March) of weekly English classes offered to young artists who entered FOFA’s contests — the first year, 2009, to a paid instructor, and then by FOFA volunteer Suzanne Grant from 2010-2012 — FOFA was able to provide computer classes in 2012 thanks to LADAP’s grant. These were offered to all winners and recipients of honorable mention in FOFA/MEAPO’s August, 2011 second concurso for young artesanos (ages 12-28). This opportunity was announced at the opening ceremony (October 29, 2011) of the exhibition that grew out of this concurso. Twenty-six artesanos indicated interest on a sign-up sheet [read more HERE].
Video Grant to Create Documentaries on the Ceramics of Mexico – 2008-2011
A grant was awarded to Troy Lanier and Lisa Orr of Austin, for $20,000 to produce two documentaries, “The Fantastical Art of Ocumicho: Sacred and Profane” and “Trees of Life.” In addition, the team created a welcome video for the LADAP website and a welcome video for the Feria Maestros along with thirteen individual artist videos at the Feria.Maestros in Chapala. They created a Youtube Channel for all fourteen videos which were then used to promote the Feria via social networks including Facebook.
Lisa Orr and Troy Lanier traveled to Mexico in order to interview potters, film their process of making typical pottery, and make still photographs of their work. In Patzcuaro, Lisa and Troy interviewed museum officials, documented a ceramics competition and filmed the market. Many hours of interviews were translated into English and Spanish so that the final documentaries can be seen on DVD in both languages. See trailer of videos at www.troylanier.com/ocumicho/trailer.html LADAP funded the production phase of these two documentaries which will be sold on line and through Ceramics publications as well as targeted to schools and universities for use in their art departments.
C O M P L E T E D P R O J E C TS
Digitalization of the Ruth D. Lechuga Collection Database – 2009
Dr. Lechuga left an impressive collection of close to 10,000 pieces of folk art, of these a little over 8,800 pieces were numbered and classified over a 5 year period in the early 1990s based on successive US-Mexico Fund for Culture grants. However, the index cards were typed using a portable typewriter, as Dr. Lechuga was not computer oriented, and the sponsors stipulated that the grant could not be used to buy equipment.
In 2008, the Franz Mayer applied and received a grant from the Mexican Congress to work on the collection from various perspectives, including conservation, security, inventory and outlines for exhibits by specific type of craft. For the period covering 2009-2010, they were working on the mask and textile collections. A comprehensive exhibit of the mask collection opened in March 2010 at the Franz Mayer Museum.
The government grant specifies that the money given to the project does not include acquisition of equipment (this is a standard practice in Mexican government grants). In the same vein, the Franz Mayer is dependent on donations to purchase its own equipment as there are severe restrictions in its budget due to falling returns and the world-wide crisis.
Los Amigos del Arte Popular awarded a grant to buy a computer, scanner and digital camera to digitalize the data base, enabling and broadening researcher’s and collector’s access to the collection. In a second step the database could be accessed on-line.
The amount requested and awarded was $3,000 USD
In her will, Dr. Lechuga named Marta Turok as co-executor of her estate, who, additionally had served as Secretary of the non-profit Dr. Lechuga had created in 1994. The Franz Mayer Museum, headed by Hector Rivero-Borrell was the recipient of her collection.
Dr. Lechuga’s collection is one of the most important Folk Art collections in Mexico, put together by a single individual. Most pieces were bought in the field and directly from artisans, and in her index cards she was able to provide specific information on the date the piece was made and the one it was bought. In many cases, authorship is also recognized.
LADAP’s support allows the Ruth D. Lechuga catalog to be digitalized, in a database that will include a photograph of each piece, the information Dr. Lechuga wrote, and references to her photographs (when available).
Los Amigos del Arte Popular and Artes de Mexico produced a special issue together in 2008
As a national non-profit organization, our mission is to use our funds to promote and educate the public about Mexican folk art. The Pottery Committee and Board of Directors are extremely pleased about this project and its potential to both fulfill our charter and position Los Amigos as a valuable source of information about Mexican folk art in both the USA and Mexico.
We are extremely pleased to announce that Los Amigos and Artes de Mexico partnered to produce a bilingual issue exclusively on the glazed pottery of Tlaquepaque made from 1920-1945. This special issue was ready for distribution in January 2008. Artes publishes 4-5 issues annually with a circulation of 13,000 distributed mainly in Mexico with about 800 subscribers in the USA and Canada. An additional 4,000 issues are printed and given to the sponsors for distribution. The issue has 95 pages of text written by six outstanding writers and about 90 photos of different pieces of pottery. Writers include Margarita de Orellana, Ruben Paez Kano, Gutierre Aceves Piña, Juan Rafael Coronel Rivera, Lenore Hoag Mulryan and Lance Aaron. It features some of the best of the glazed pottery of Tlaquepaque made from 1920-1945 with the majority of pieces from among our membership. Los Amigos has two full pages of advertising in which to tell our story and solicit new members.
The Board of Directors approved the project and set aside $15,000 as an initial portion of the funds required. There were several means of involvement. First, financial donations were made by individuals and other organizations with similar goals: $7,500 from individual members, $10,000 from FOMA (Friends of Mexican Art in Phoenix, AZ) and $1,200 from AFFA (Austin Friends of Folk Art). Over 1,000 photos of some of the finest pieces of this pottery were offered for consideration by members & non-members.
The Pottery Committee met several times in various states and Mexico to make selections and complete the work necessary for this project to succeed. Our special thanks to our members who did the hard work to make it happen. They include the Pottery Committee: Alan Ryave, Steve Davis, Cathey Merrill, Dan McCauley, Bill Laney, Jane Mertens and Lance Aaron. Our sincere thanks to Lenore Hoag-Mulryan for her work in researching and writing her section and to Lance Aaron in researching & writing his section as well as making the first introductions in getting Los Amigos together with Artes de Mexico.
Issues are available for distribution. To order your copy of Volume #87 of Artes de Mexico: “Ceramica de Tlaquepaque: 1920-1945,” simply contact the President.