CURRENT & COMPLETED PROJECTS
(1) Los Amigos del Arte Popular to assist Feria Maestros 2008 through 2010
How will this LADAP grant support LADAP’s mission to promote awareness, knowledge, and love of folk art?
Areas of publicity that LADAP will be included in are:
How will LADAP’s support benefit LADAP membership?
How will LADAP’s support benefit the Feria?
Los Amigos del Arte Popular and Artes de Mexico
produced a special issue together in 2008
(1) Los Amigos del Arte Popular to assist Feria Maestros 2008 through 2010
How will this LADAP grant support LADAP’s mission to promote awareness, knowledge, and love of folk art?
LADAP’s donation will enlighten members about the tenuous hold Mexican folk artists currently have on their traditional ways of life. The Feria’s goals include giving the artist a venue to sell their work with no middleman mark-ups. Because the artist pays nothing to attend, prices are the same as if you were buying direct from their homes.
The Feria also attempts to forge long-lasting bonds between artists and their buyers. Because artists generally live in very rural parts of the country, personal relationships between artists and buyers are difficult to form. By demonstrating and explaining how they work, collectors can appreciate the exceptional skill that it takes to produce this handmade work.
The Feria also considers part of their mission to educate the public. In this era of throwaway, machine-made items, educating buyers about the value of handcrafted art has become an important component of true appreciation.
The Feria also attempts to forge long-lasting bonds between artists and their buyers. Because artists generally live in very rural parts of the country, personal relationships between artists and buyers are difficult to form. By demonstrating and explaining how they work, collectors can appreciate the exceptional skill that it takes to produce this handmade work.
The Feria also considers part of their mission to educate the public. In this era of throwaway, machine-made items, educating buyers about the value of handcrafted art has become an important component of true appreciation.
Areas of publicity that LADAP will be included in are:
• Feria Brochure: LADAP’s logo will be added to the Feria brochure along with our other sponsors. If LADAP chooses to sponsor the printing of the brochure, a special label will be used to denote this sponsorship.
• Press releases: The Feria’s press list is 46 pages long. It includes Mexican newspapers, US newspapers, museums, website calendars, radio stations, other folk art groups, an international group of collectors and interested buyers, as well as internet sites that focus on Mexican folk art and tourism. All press releases reference our patrons and sponsors.
• Local media special coverage: The Feria has a dedicated relationship with The Lake Chapala Review, a local newspaper that gives the October cover of the publication to the Feria each year. It also develops a tear-out section designed exclusively for Feria-goers.
• Website: The Feria website links to LADAP and vice-versa. There is also a Sponsor web page that will give information about LADAP’s participation.
• Sponsor Board: At the Feria, there is a special Sponsor board with logos and names of all who have donated to the Feria.
• Press releases: The Feria’s press list is 46 pages long. It includes Mexican newspapers, US newspapers, museums, website calendars, radio stations, other folk art groups, an international group of collectors and interested buyers, as well as internet sites that focus on Mexican folk art and tourism. All press releases reference our patrons and sponsors.
• Local media special coverage: The Feria has a dedicated relationship with The Lake Chapala Review, a local newspaper that gives the October cover of the publication to the Feria each year. It also develops a tear-out section designed exclusively for Feria-goers.
• Website: The Feria website links to LADAP and vice-versa. There is also a Sponsor web page that will give information about LADAP’s participation.
• Sponsor Board: At the Feria, there is a special Sponsor board with logos and names of all who have donated to the Feria.
How will LADAP’s support benefit LADAP membership?
Many people have no idea that organizations like LADAP exist. If LADAP chooses to support the Feria in some financial way, the Feria will provide booth space (if desired) for LADAP to hand out their brochures, speak with buyers and collectors about the organization and encourage LADAP membership.
The Lake Chapala area is one of the largest expatriate communities in Mexico. Many residents may find joining LADAP a wonderful way to experience Mexico – trips, etc. Being a visible presence at the Feria will hopefully bring you new members.
The Lake Chapala area is one of the largest expatriate communities in Mexico. Many residents may find joining LADAP a wonderful way to experience Mexico – trips, etc. Being a visible presence at the Feria will hopefully bring you new members.
How will LADAP’s support benefit the Feria?
This request for support is specifically geared toward offsetting the cost of one of the projects shown above. The only money the Feria takes in comes from admission fees and donations. If the Feria is to continue growing and attracting more and more buyers from outside Mexico (gallery owners, museum buyers, collectors, etc.), projects such as the ones suggested are vital. There can never be enough advertising and at seven year’s old, the Feria is still in its infancy and has many consumers out there we still need to reach.
(2) UPDATE & EXPANSION OF OUR WEBSITE
Our website has been expanded to include a search function within our website, an opportunity for visitors to subscribe to a newsletter, blog capabilities, additional galleries including Pre-Colombian art and art from Mexican Museums as well as overall streamlining. In addition, we will offer Consignment shopping within our Gift Shop. This will allow our members the opportunity to sell pieces of their collections while retaining those pieces at home until the transaction is complete. Los Amigos will expect a donation of 10% of the sales price for consignment.
(2) UPDATE & EXPANSION OF OUR WEBSITE
Our website has been expanded to include a search function within our website, an opportunity for visitors to subscribe to a newsletter, blog capabilities, additional galleries including Pre-Colombian art and art from Mexican Museums as well as overall streamlining. In addition, we will offer Consignment shopping within our Gift Shop. This will allow our members the opportunity to sell pieces of their collections while retaining those pieces at home until the transaction is complete. Los Amigos will expect a donation of 10% of the sales price for consignment.
C O M P L E T E D P R O J E C T
Los Amigos del Arte Popular and Artes de Mexico
produced a special issue together in 2008
As a national non-profit organization, our mission is to use our funds to promote and educate the public about Mexican folk art. The Pottery Committee and Board of Directors are extremely pleased about this project and its potential to both fulfill our charter and position Los Amigos as a valuable source of information about Mexican folk art in both the USA and Mexico.
We are extremely pleased to announce that Los Amigos and Artes de Mexico partnered to produce a bilingual issue exclusively on the glazed pottery of Tlaquepaque made from 1920-1945. This special issue is expected to be ready for distribution in January 2008. Artes publishes 4-5 issues annually with a circulation of 13,000 distributed mainly in Mexico with about 800 subscribers in the USA and Canada. An additional 4,000 issues are printed and given to the sponsors for distribution. The issue has 95 pages of text written by six outstanding writers and about 90 photos of different pieces of pottery. Writers include Margarita de Orellana, Ruben Paez Kano, Gutierre Aceves Piña, Juan Rafael Coronel Rivera, Lenore Hoag Mulryan and Lance Aaron. It features some of the best of the glazed pottery of Tlaquepaque made from 1920-1945 with the majority of pieces from among our membership. Los Amigos has 4 full pages of advertising in which to tell our story and solicit new members.
The Board of Directors approved the project and set aside $15,000 as an initial portion of the funds required. There were several means of involvement. First, financial donations were made by individuals and other organizations with similar goals: $7,500 from individual members, $10,000 from FOMA (Friends of Mexican Art in Phoenix, AZ) and $1,200 from AFFA (Austin Friends of Folk Art). Over 1,000 photos of some of the finest pieces of this pottery were offered for consideration by members & non-members.
The Pottery Committee met several times in various states and Mexico to make selections and complete the work necessary for this project to succeed. Special thanks goes to those who did the hard work to make it happen. They include the Pottery Committee: Alan Ryave, Steve Davis, Cathey Merrill, Dan McCauley, Bill Laney, Jane Mertens and Lance Aaron. Special thanks to Lenore Hoag-Mulryan for her work in researching and writing her section. Also, special thanks to Lance Aaron in researching & writing his section as well as making the first introductions in getting Los Amigos together with Artes de Mexico.
We hope you are as pleased with this project as we are. Issues will be available for distribution within the USA by January 2008. See our on-line gift shop to order your copy of Volume #87 of Artes de Mexico: "Ceramica de Tlaquepaque: 1920-1945"
The Pottery Committee met several times in various states and Mexico to make selections and complete the work necessary for this project to succeed. Special thanks goes to those who did the hard work to make it happen. They include the Pottery Committee: Alan Ryave, Steve Davis, Cathey Merrill, Dan McCauley, Bill Laney, Jane Mertens and Lance Aaron. Special thanks to Lenore Hoag-Mulryan for her work in researching and writing her section. Also, special thanks to Lance Aaron in researching & writing his section as well as making the first introductions in getting Los Amigos together with Artes de Mexico.
We hope you are as pleased with this project as we are. Issues will be available for distribution within the USA by January 2008. See our on-line gift shop to order your copy of Volume #87 of Artes de Mexico: "Ceramica de Tlaquepaque: 1920-1945"